Performance Marketing
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- Performance Marketing Services
Performance marketing is paid media managed toward a measurable outcome — revenue, leads, or return on ad spend — rather than impressions alone. NexIX layers AI on top of every major ad platform to automate bidding, generate creative at scale, and reallocate budget in real time toward what’s actually converting.
Google Ads
AI-managed Search, Shopping, Performance Max, and Demand Gen campaigns built on predictive bidding and generative ad copy. What’s included: authoritative footprints for sustainable results.
What's Included
Our full-service Social Media Marketing packages cover the entire funnel, ensuring strategic clarity and execution excellence from initial audit to final conversion.
- Keyword Intelligence (Search Term Mining & Clustering) — surfaces high-intent queries automatically
- Negative Keyword Automation (AI Waste Elimination Engine) — cuts wasted spend at the query level
- Bid Strategy Automation (Target ROAS/CPA Tuning) — keeps bids aligned to profitability targets
- Generative Ad Copy (RSA & Asset Generation) — produces and tests ad variations continuously
- Predictive Budget Allocation (Cross-Campaign Budget AI) — shifts spend to top-performing campaigns
- Smart Bidding Oversight (Bid Strategy Guardrails) — human checks on automated bidding decisions
- Performance Max Optimization (PMax Asset Group Tuning) — improves Google's automated campaign type
- Shopping Campaign AI (Standard & Performance Max Shopping) — product feed-driven retail campaigns
- Dynamic Search Ads (Auto-Target Page Feeds) — ads generated directly from site content
- Demand Gen Campaigns (AI Creative-Led Demand Gen) — visual discovery campaigns across Google surfaces
- Offline Conversion Import (CRM-to-Ads Feedback Loop) — closes the loop between ad clicks and closed deals
- Call Tracking AI (AI Call Quality Scoring) — scores phone leads generated from ads
- Lead Quality Prediction (AI Lead Scoring for PPC) — prioritizes high-value leads at the source
- Revenue Attribution (Multi-Touch Attribution AI) — credits revenue across the full ad journey
- LLM Search Optimization (AI Overviews Readiness) — prepares campaigns for AI-generated search results
Performance Marketing Offerings
Meta Ads
Full-funnel automation across Facebook and Instagram, built around Advantage+ and server-side tracking.
What's Included
- Advantage+ Shopping Campaigns (Full-Funnel Automation)
- AI Audience Expansion (Lookalike & Broad Targeting AI)
- Generative Creative Testing (Dynamic Creative Optimization)
- Conversions API Implementation (Server-Side Event Tracking)
- Catalog & Feed Optimization (Product Feed AI Enrichment)
- Predictive Budget Allocation (Campaign Budget Optimization AI)
- Creative Fatigue Detection (AI Frequency & Fatigue Monitoring)
- Incrementality Testing (Conversion Lift AI Studies)
LinkedIn Ads
B2B paid social built for account-based marketing and lead generation.
What's Included
- Predictive Audience Targeting (AI Lookalike & Intent Audiences)
- Accelerate Campaign Automation (AI Campaign Builder)
- Thought Leader Ads AI (Employee Advocacy Amplification)
- Document & Lead Gen Ads (Native Lead Form Optimization)
- ABM Campaign Orchestration (Account-Based Ad Sequencing)
Amazon Ads & Retail Media
Retail media and marketplace advertising across Amazon and beyond.
What's Included
- Sponsored Products AI (Auto/Manual Campaign Blend)
- Sponsored Brands & Display (Full-Funnel Retail Media)
- Amazon DSP Programmatic (Off-Amazon Retargeting)
- Feed & Listing Optimization (AI Title/Bullet/A+ Content)
- Price Competitiveness AI (Buy Box & Pricing Intelligence)
- Inventory-Aware Bidding (Stock-Out Risk Bidding)
- Retail Media Networks — Walmart, Target, Instacart (Cross-Retailer AI Bidding)
Microsoft Ads
Search advertising across Bing and Copilot’s conversational commerce surfaces.
What's Included
- Import & Sync Automation (Google-to-Microsoft Sync AI)
- Audience Network Expansion (LinkedIn Profile Targeting)
- Copilot Ad Placement (Conversational Commerce Ads)
Social & Emerging Platforms
Campaigns on Pinterest, TikTok, Reddit, YouTube, and Connected TV.
What's Included
- TikTok Smart+ Campaigns (Automated Full-Funnel TikTok)
- Pinterest Performance+ (Shopping & Catalog Ads AI)
- Reddit Conversation Ads (Community-Native Ad Placement)
- YouTube Video Action Campaigns (AI Video Ad Generation)
- Connected TV (CTV) Buying (Programmatic CTV AI)
Programmatic & Retail Media
Display, video, and CTV media bought programmatically across the open web.
What's Included
- Programmatic Display & Video (AI Bid Shading)
- Data Clean Room Strategy (First-Party Data Activation)
- Supply Path Optimization (AI SPO Vendor Selection)
- CTV/OTT Media Buying (Household-Level Targeting)
- Frequently Asked Questions
FAQ
What is AI performance marketing?
AI performance marketing is the use of machine learning to manage bidding, budget allocation, audience targeting, and creative testing across paid media platforms, with spend tied directly to measurable business outcomes like revenue or cost per acquisition.
Which ad platforms does NexIX manage?
NexIX manages Google Ads, Meta (Facebook/Instagram), LinkedIn, Amazon and other retail media networks, Microsoft/Bing, and emerging platforms including TikTok, Pinterest, Reddit, YouTube, and Connected TV.
How is NexIX's performance marketing priced?
Most performance marketing engagements are priced as a percentage of ad spend plus a platform management fee, though project-based pricing is available for setup and audit work.
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